Case Study: Zalando achieves stronger fashion marketplace selling with ChannelEngine

Zalando powers €10.3 billion in European revenue with ChannelEngine

Zalando, a major European fashion marketplace, faced the challenge of helping its partner brands successfully onboard and sell on its platform, which required mastering complex competencies like technical integration, content tailoring, and logistics. To address this, Zalando utilized the expertise and integration services of ChannelEngine to streamline the process for its sellers.

ChannelEngine provided the solution by connecting sellers' internal systems to Zalando via robust API connectors, facilitating a smoother technical integration and article onboarding process. The vendor's platform also assisted sellers with critical tasks like automated price conversion and rounding for different European markets. By leveraging ChannelEngine's services, sellers on Zalando were better equipped to optimize their content, manage logistics options like ZFS and ZSS, and ultimately improve their conversion rates and sales performance on the marketplace.

Zalando