Case Study: Walmart Marketplace grows faster with ChannelEngine

Walmart grows ecommerce 24% with ChannelEngine

The customer, Keter, a global manufacturer of outdoor storage and home products, faced the challenge of transitioning from a wholesale (1P) model to a marketplace model on Walmart without adding operational complexity or headcount. They needed to efficiently publish a large product assortment, maintain competitive pricing to win the Buy Box, and manage a hybrid fulfillment strategy using both Walmart Fulfillment Services (WFS) and seller-fulfilled methods. They partnered with the vendor ChannelEngine to achieve this.

ChannelEngine provided a multi-channel management solution that enabled Keter to launch on Walmart Marketplace quickly and scale efficiently. The implementation included automated inventory synchronization, dynamic pricing tools to win the Buy Box, and centralized management for their hybrid fulfillment setup. As a result, Keter launched 25% of their catalogue within six weeks and immediately saw week-over-week sales growth, which accelerated to month-over-month growth as they expanded their assortment, all without adding additional workflow to their teams.

Walmart