Case Study: Macy's drives marketplace growth with ChannelEngine

Macy's reaches 41.2M shoppers with ChannelEngine

The customer, RG Barry Brands (specifically its Dearfoams brand), faced the challenge of effectively launching and growing on Macy's Marketplace. Their initial launch lacked visibility and sales traction because they were not actively participating in the platform's promotional calendar. They partnered with the vendor ChannelEngine and its multi-channel management software to better manage their integration, catalog, and promotional pricing.

ChannelEngine provided the solution by facilitating a smooth technical integration and migration to their platform. Their pricing engine allowed RG Barry to strategically schedule promotions and set margin floors, enabling them to participate in Macy's key promotional events without violating their MAP policy. This strategy significantly increased their visibility and sales, making Macy's a top growth channel within their marketplace portfolio.

Macy's