Case Study: EQOM boosts margins and Buy Box wins with ChannelEngine

How smart repricing strategies fueled EQOM’s marketplace growth

EQOM, known for EasyToys, is a leading ecommerce company in multi-brand marketplace retail that wanted to improve marketplace performance by balancing profitability and visibility. The customer needed a way to win the Buy Box without entering direct price competition with the marketplace, while also expanding its product catalog. ChannelEngine’s repricing capabilities were used to support this challenge.

ChannelEngine implemented a smarter repricing strategy for EQOM that optimized Buy Box chances and identified overpriced products for adjustment. The results were strong: EQOM saw a 4.3% increase in margins in two months, a 72% reduction in overpriced products, and hundreds of new products listed, improving GMV, marketplace visibility, and Buy Box wins while maintaining healthy profitability.

EQOM

Matthijs van Lemel

Marketplace Specialist