Case Study: Mascot Online achieves rapid marketplace expansion and higher revenue with ChannelEngine

A ChannelEngine Case Study

Preview of the Mascot Online Case Study

How Mascot Online B.V expanded to 12 new marketplaces in 12 months

Mascot Online B.V., a Dutch e‑commerce logistics and brand‑owner based in Almere, managed 12 brands and thousands of SKUs across 20+ marketplaces in eight European countries. As growth accelerated the company lacked a consolidated overview of marketplace data and needed to improve content and branding for the Benelux region (especially Bol.com), so it engaged ChannelEngine (ChannelEngine.com) to help centralize marketplace management.

Using ChannelEngine.com to integrate and manage channels such as Blokker, Bol.com, Real, HomeDeco, Leen Bakker, V&D and FonQ, Mascot Online quickly launched 12 new marketplaces in 12 months, reduced in‑house developer workload, and gained full control of content and data across channels. ChannelEngine enabled faster onboarding, better content consistency and increased brand exposure in the Benelux, driving significant revenue growth, higher in‑store visits and measurable time savings.


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