Case Study: Brabantia achieves rapid marketplace expansion and increased sales with ChannelEngine

How Brabantia scaled marketplace operations with ChannelEngine

Brabantia, a century‑old global homeware brand, faced a scaling challenge: their in‑house API integrations became inefficient as they planned to expand Seller presence across multiple marketplaces and locales. To avoid ongoing IT maintenance and speed up expansion, Brabantia chose ChannelEngine as their marketplace integrator.

ChannelEngine was implemented in Q1 2020, allowing Brabantia to scale rapidly—growing from 1 to 10 Seller positions in one year—handle COVID‑related vendor shifts, and capture revenue that would otherwise have been lost. The ChannelEngine integration cut time‑to‑market for new seller positions, reduced demand on Brabantia’s IT team, drove massive Seller turnover growth, and set a roadmap for further expansion with support from ChannelEngine’s Customer Success Manager.

Brabantia

Mart van der Zanden

E-commerce Manager