Case Study: Azerty achieves 50% GMV growth with ChannelEngine

How automation powered Azerty's expansion journey

Azerty, a Dutch IT hardware retailer serving both businesses and consumers, wanted to expand beyond its webshop into new B2C markets across Benelux and Europe. To scale without relying on manual order handling, it needed a way to manage multiple marketplaces efficiently while maintaining its personal service and high on-time delivery standards.

ChannelEngine helped Azerty automate marketplace integration, connect its ERP, and manage channels like Bol, Amazon, and Mediamarkt through catalog management, product selection tools, and dynamic pricing. With ChannelEngine, Azerty streamlined operations, reached new customers in Benelux, Germany, and Austria, and achieved 50% GMV growth from 2022 to 2023, with further growth planned for 2024.

Azerty

Jorrit ten Brummeler

Marketplace Specialist