Case Study: Homeij (D2C retailer) achieves 350% revenue growth with ChannelEngine

Homeij - Customer Case Study

Homeij, the D2C arm of a long-established retailer specializing in knives, blades, scissors, kitchen goods and outdoor cooking accessories, needed to scale marketplace sales across Europe for a catalog of 11,000+ products and automate time‑consuming tasks like product onboarding and multi‑channel inventory management. To accomplish this they implemented ChannelEngine as their marketplace integration solution to expand beyond existing channels such as Bol.com and handle complex product data and channel rules.

ChannelEngine automated marketplace integrations, inventory sync and dynamic repricing (including Buy Box optimization), delivering major efficiency gains and higher conversion. In the first year with ChannelEngine Homeij’s revenue rose approximately 350% year‑on‑year, with one knives brand increasing sales by about 1,150%; staff workload decreased thanks to automation, and the company plans further expansion into additional marketplaces (Amazon, Blokker, VidaXL) and territories across the EU and UK.

Homeij

Rob Van Gurp

Marketplace Manager