Case Study: Bolsius builds brand awareness on marketplaces with ChannelEngine

Bolsius tests 600 candle sets on marketplaces with ChannelEngine

Bolsius, a candle company, wanted to sell its products via online marketplaces to reach more consumers. However, the high shipping costs for their relatively large and inexpensive individual candles made selling single items unprofitable. They partnered with ChannelEngine to find a solution for this ecommerce challenge.

The solution implemented by ChannelEngine involved creating special bundled product sets for marketplaces, which were first tested on bol.com. This allowed Bolsius to test, learn, and accelerate their strategy efficiently. The approach was so successful that it was rolled out to other marketplaces, turning marketplace selling into a profitable channel. ChannelEngine's platform facilitated this strategy, enabling Bolsius to grow its brand awareness and sales.

Bolsius