Case Study: Bol achieves Buy Box profitability and growth with ChannelEngine

Bol boosts Buy Box profitability with ChannelEngine’s 4.3% margin increase

Bol, the leading ecommerce platform in the Netherlands and Belgium, faced the challenge of scaling its marketplace business profitably amidst intense competition. The EQOM Group, a seller on Bol known for EasyToys, needed to win the crucial Buy Box to increase sales visibility without engaging in a race to the bottom on price, which would hurt their margins. They partnered with vendor ChannelEngine to address this challenge.

ChannelEngine implemented its dynamic repricing solution for the EQOM Group, allowing for automated price adjustments based on competitor moves and market conditions while protecting profitability. The results were significant, including a 4.3% increase in bottom-line margins within two months and a 72% reduction in overpriced products. This strategy enabled the EQOM Group to win the Bol Buy Box, expand their product portfolio, and achieve sustainable growth with the help of ChannelEngine.

Bol