Case Study: Bakker.com achieves +900% revenue growth and rapid 1,000-SKU European marketplace expansion with ChannelEngine

Bakker.com - Customer Case Study

Bakker.com, Europe’s largest online plant retailer, set out to rapidly expand onto European marketplaces but lacked in-house marketplace expertise and a team to list its large portfolio. To meet this challenge they partnered with Newcraft and implemented ChannelEngine as the integrator to manage product content, pricing and stock across multiple marketplaces.

ChannelEngine provided a single interface to synchronize listings, offers and inventory across channels while Newcraft handled marketplace strategy, content optimization and advertising. As a result, Bakker.com launched more than 1,000 SKUs in five countries and two marketplaces within six months and increased revenue by +900%, with ChannelEngine ensuring scalable, centralized marketplace operations.

Bakker.com