Case Study: Azerty boosts marketplace margins and AOV with ChannelEngine

Azerty improves net margin by several percentage points with ChannelEngine

The customer, Azerty, a leading IT hardware retailer, faced a challenge with their marketplace strategy. Despite generating healthy gross merchandise volume, their net margins were not meeting internal standards. They partnered with the vendor ChannelEngine to address this profitability issue, specifically utilizing its pricing tool to gain better financial control.

ChannelEngine implemented a dynamic, data-driven pricing solution for Azerty. This involved building a structured minimum price logic per product and marketplace that accounted for all actual costs, including purchase price, variable commissions, and shipping fees. The result was a deliberate decrease in revenue that led to a significant improvement in net margin by several percentage points and a 15% increase in average order value.

Azerty