Case Study: Adorama achieves 170% marketplace revenue growth with ChannelEngine

Adorama grows marketplace revenue 170% with ChannelEngine

Adorama, a retailer of photography and electronics, sought to grow its online sales by diversifying across multiple marketplaces instead of relying on a single channel. The challenge was expanding its operation to include new platforms like Best Buy and Macy's without rebuilding its entire process for each one, which would have added significant operational complexity. To achieve this, Adorama partnered with the vendor ChannelEngine.

ChannelEngine provided a centralized platform for Adorama to manage over 80,000 SKUs, including listings, inventory, pricing, and orders. This solution allowed Adorama to launch on new marketplaces rapidly, such as listing 20,000+ products on Best Buy in under two months. The results were substantial, including a 170% year-over-year growth in marketplace revenue and over 900% revenue growth across newly launched channels. ChannelEngine enabled Adorama to turn marketplace expansion into a repeatable and efficient growth strategy.

Adorama