Case Study: ABOUT YOU accelerates marketplace onboarding and multichannel fashion sales with ChannelEngine

About You accelerates marketplace onboarding to 3–4 weeks with ChannelEngine

About You, a major European online fashion platform, sought to expand its reach and simplify its onboarding process for fashion brands by transitioning from a restrictive wholesale model to a more flexible marketplace. The challenge was to lower entry barriers, accelerate integration times, and provide brands with greater control over pricing and fulfillment, all while managing operations at scale without adding complexity. The vendor, ChannelEngine, provided its marketplace integration platform to facilitate this shift.

ChannelEngine implemented its integration solution to connect About You's new marketplace directly with brands' existing systems. This provided a single, automated feed for product data, orders, and fulfillment, supporting both merchant-fulfilled and About You-fulfilled models. The results included a drastically reduced onboarding time from 8 weeks to 3-4 weeks, giving brands access to About You's 50 million shoppers across 26 markets. ChannelEngine's platform enabled efficient, scalable management alongside other sales channels.

About You