
Channel V Media
7 Case Studies
A Channel V Media Case Study
CVM redefines Bluecore as Bluecore redefines digital retail. In its several years working with CVM, Bluecore has grown from a vendor to a visionary in the retail technology market. CVM has worked hand‑in‑hand with Bluecore to redefine its narrative as it transformed from an email marketing solution into a complete retail marketing platform that’s powering retailers’ permanent shift to digital. Our work spans everything from strategic planning and widespread media awareness to creating company‑wide marketing initiatives and jump starting its inbound lead‑generation program. We leverage Bluecore’s new product launches, aggregated data, thought leadership and retail customers, such as Vineyard Vines, Anthropologie and Teleflora, to get Bluecore’s narratives into the market. Bluecore is now recognized as a leading source of retail data, with more than 150 pieces of data coverage alone in the past three years. It additionally has a robust stream of inbound requests from retailers, many of which have chosen Bluecore over the competition, thanks to constant market validation.