Case Study: Cofactr becomes the go-to tariff expert with Channel V Media

Cofactr earns 80+ pieces of coverage in 6 months with Channel V Media

Cofactr, a source-to-pay and logistics SaaS platform for critical hardware manufacturers, faced the challenge of establishing awareness and credibility in complex, high-compliance industries that relied on manual processes. As a relatively new company, they needed to break through and be seen as a disruptive force in supply chain management. They partnered with vendor Channel V Media for a strategic communications program to drive visibility.

Channel V Media implemented a solution focused on crafting clear messaging, newsjacking emerging tariff issues, and positioning Cofactr's executives as go-to experts. The results were significant, with the vendor securing over 80 pieces of coverage in the first six months, including placements in The Wall Street Journal and Axios. This successfully established Cofactr as the leading expert voice in national tariff conversations for manufacturers.

Cofactr