Case Study: Bluecore achieves C-suite visibility and inbound demand with Channel V Media

Bluecore drives 300+ PR leads a year with Channel V Media

Bluecore, a SaaS company in the retail technology space, faced the challenge of evolving its media perception from an email point solution to a holistic marketing platform to drive demand from major retailers. To address this, they engaged vendor Channel V Media for executive visibility, media relations, and messaging services.

Channel V Media implemented a solution that transformed media narratives, positioning Bluecore as a trusted partner for C-suite executives rather than just a technology vendor. The results were significant, including over 600 media pieces, 376% growth in three years, 300+ PR-attributed leads in a single year, and $8 million in influenced opportunities.

Bluecore