Channel Software Corporation
8 Case Studies
Case Study: Northwest Pump achieves huge B2B and B2C growth with Channel Software
A Channel Software Corporation Case Study
Robust B2B and B2C websites have fed this distributor’s huge growth
Northwest Pump, an employee-owned distributor of petroleum and industrial equipment, needed a better eCommerce experience after struggling with clunky, unreliable B2B and B2C sites that were difficult to manage and couldn’t integrate cleanly with its ERP. The company wanted a single platform partner that could support both sites, streamline operations, and improve the shopping experience for customers.
Channel Software provided its CSX eCommerce platform for both Northwest Pump’s B2B and B2C websites, with seamless integration to Infor CloudSuite Distribution. The new sites enabled real-time inventory visibility, easier account and order management, and eliminated manual inventory uploads on the B2C side; as a result, Northwest Pump saw year-over-year sales growth of 38% on B2B and 46% on B2C.
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Northwest Pump
Missy Stearns
Director of Marketing