Channel Software Corporation
8 Case Studies
Case Study: Imperial Pools increases B2B sales with Channel Software
A Channel Software Corporation Case Study
Large manufacturer increases B2B sales and stays nimble to shifting customer demands
Imperial Pools, North America’s oldest and largest privately owned manufacturer and distributor of inground pool kits, needed a more flexible and robust B2B eCommerce experience for its dealers. After gathering input from large and small customers, the company set out to improve ordering convenience, shopping lists, and spreadsheet import capabilities, and selected Channel Software’s CSX eCommerce B2B platform to help meet those goals.
Channel Software built a B2B site integrated with Imperial Pools’ Epicor Prophet 21 ERP, delivering faster ordering, shopping lists, spreadsheet uploads, on-demand pricing lists, employee login controls, and stronger back-end management. The new site drove measurable gains, including nearly 20% higher website usage, improved customer satisfaction, and excellent reliability with only one outage in four years resolved within an hour.
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Imperial Pools
Jeff Mazzone
Director of Marketing