Case Study: CUI achieves 75% eCommerce order growth with Channel Software

CUI grows web-driven orders 75% with Channel Software

CUI, a wholesale distributor of heating and grill products, faced a challenge as a new generation of customers preferred self-service online ordering over phone calls and emails. This shift drove them to seek a more modern and cutting-edge B2B eCommerce platform to replace their existing Infor Storefront solution. They turned to Channel Software for its CSX eCommerce platform to meet this need.

By implementing Channel Software's platform, CUI gained a robust and intuitive site that led to a 75% year-over-year increase in web-driven orders. The solution streamlined operations, resulting in far fewer emails and phone calls for their team and faster processing of warranties and claims. The vendor's flexible system also gave CUI more control over their site, allowing for easy updates and enhancements without relying on external support.

CUI