Case Study: Action Supply Products becomes a sales shining star with Channel Software

A Channel Software Corporation Case Study

Preview of the Action Supply Products Case Study

B2B eCommerce site becomes a “shining star” of the sales team

Action Supply Products, Inc., a family-owned safety and industrial supply distributor serving multiple states, was struggling with a slow, costly, and outdated B2B eCommerce site built on Epicor Prophet 21’s B2BSeller module. The site was hard to manage, required expensive change requests for even minor updates, and wasn’t effective enough to support online sales or marketing.

Action Supply Products chose Channel Software’s CSX eCommerce platform to replace its old site with a responsive, easy-to-update B2B storefront integrated with ERP, mobile app capabilities, and punchout functionality. With Channel Software, Action Supply gained richer product pages, faster search, customer-specific pricing, and better sales tools, helping the site become a more effective part of the sales team and improving the customer ordering experience.


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Action Supply Products

Shelley Fink

Action Supply Products


Channel Software Corporation

8 Case Studies