Case Study: Maxlead achieves up to 70% time savings and 40% YoY ROAS improvement with Channable Insights (Channable)

Up to 70% time saved thanks to the data reporting system Channable Insights

Maxlead, a strategic marketing partner of Channable, faced a time-consuming challenge: manually rebalancing products across Shopping campaigns (low-, mid-, and high-bid buckets) and scaling to more specialized campaign types. They needed richer, product-level data and a streamlined way to segment and promote products without constant manual intervention, so they adopted Channable Insights.

Using Channable Insights, Maxlead pulled data from multiple sources (Google Ads and Analytics), applied product-level filters (impressions, ROAS, margin) and fed those insights directly into Channable rules to automate segmentation and campaign changes. The result: up to 70% reduction in time spent on optimization and more than a 40% YoY improvement in ROAS, plus the ability to run many more purpose-specific campaigns with ongoing monitoring instead of manual upkeep.

Maxlead

Bas Zethof

Online Marketing Consultant