Case Study: Traffic Builders achieves 500% increase in leads with Channable

Traffic Builders, winner of Use Case of the Year 2020: “We increased the leads by 500% within a year”

Traffic Builders, a full-funnel digital marketing agency, used Channable to help client CarNext.com tackle a major scaling challenge: roll out a scalable, omnichannel full-funnel strategy (PPC, social and display) across multiple markets as CarNext.com expanded from 4 to 22 countries. The goal was to automate feed management and create dynamic, personalized campaigns aligned to each stage of the customer journey while minimizing operational overhead.

Using Channable, Traffic Builders built a master project with reusable rules and dynamic fields, set up country-specific social and display feed exports, and generated dynamic creatives for Google Ads and DoubleClick—enabling hyper-personalized ads across 22 countries. The Channable-powered setup reduced costs and resource needs, delivered dynamic PPC, social and display campaigns, and helped Traffic Builders increase CarNext.com’s leads by 500% within a year.

Traffic Builders

Dennis Reus

Digital Strategy Consultant