Channable
76 Case Studies
A Channable Case Study
Tomorrowmen Digital Marketing, an agency that helps companies realize their digital ambitions, faced a common challenge: product feed optimization was seen as technical, time-consuming, and difficult for many web shops to manage. They turned to Channable’s feed management platform — a user-friendly tool that ingests product data via feeds or API plug-ins and enables non-technical, rule-based optimizations for multiple channels.
Using Channable, Tomorrowmen set up export channels, applied optimizations and managed campaigns across comparison sites, affiliates and marketplaces (currently about 12 customers and ~35 channels). The vendor’s platform delivered strong results: impressions rose 210–752%, clicks increased 309–874%, conversions grew on average 485%, with reported lower CPA (-233%) and improved ROAS (+185%).
Niels Werdekker
New Business Consultant