Case Study: Sunweb Group achieves 23% more early bookings with Channable

Supercharging customer growth with data, automation & Channable

Sunweb Group, one of Europe’s largest travel operators, needed a better way to manage a complex, high-volume SEA setup across multiple markets, brands, and channels. To improve efficiency and performance, the company partnered with Channable and DEPT® to modernize its digital advertising operations using Channable and Search Ads 360.

Channable helped Sunweb and DEPT® rebuild the campaign structure with automation, centralized feeds, and real-time data connections across more than 50 data sources. The result was a 23% increase in early bookings, campaigns reduced from 1,650 to 136, a 35% time saving on campaign management, and a scalable framework that cut the time to add a new country or label to about 15 hours.

Sunweb Group