Case Study: Suitable boosts ROAS and automates product campaigns with Channable Insights (Channable)

Suitable’s automated ROAS based campaign structure

Suitable, a men’s fashion retailer and one of Channable’s longest-standing customers (using the platform since 2015), faced the challenge of consolidating scattered performance data across 12+ Google Ads accounts and seven countries to make scalable, ROAS-driven campaign decisions. They adopted Channable Insights to bring product- and brand-level metrics together so they could automate segmentation and campaign decisions instead of relying on manual analysis.

Using Channable Insights and Channable’s rule system, Suitable implemented an “Aggregate → Divide → Discard” workflow to compute product and brand ROAS from combined account data, then automatically discard low-performing items and boost high-ROAS or low-traffic products in dedicated campaigns. The Channable solution eliminated manual cross-account aggregation, increased control and ROAS through data-driven automation, and even surfaced previously invisible products that began converting after being routed into focused campaigns.

Suitable

Pieter-Jan Schutte

E-Commerce Manager