Case Study: Sportnet boosts conversion rate with Channable

Sportnet Optimising ADV Conversion Rate Through Feed Management

Sportnet, an Italian sporting goods eCommerce business with both online and physical stores, wanted to increase sales while improving margins across a complex catalog of technical sports products. To support this goal, its agency Studio Cappello used Channable’s Feed Management and Insights & Analytics tools to optimize paid advertising across channels like Google Ads, Meta Ads, comparison sites, and affiliate networks.

Using Channable, Studio Cappello enriched product data, calculated stock and size availability in real time, added dynamic tracking parameters, and excluded underperforming products based on revenue and sessions. The results were strong: in the six months after implementation, transactions rose by 46% with a 10% lower investment, and digital advertising conversion rate increased by 44% versus a 28% rise in the eCommerce average.

Sportnet