Case Study: Skyscanner achieves scalable paid search growth with Channable

Skyscanner's Rocketing Growth Achieving Scalability and Success with Automation

Skyscanner, the global travel search company, needed a way to restart and scale its paid search activity after COVID-19 brought much of the travel industry to a halt. To meet this challenge, Skyscanner partnered with Channable and used its Feed Management capabilities to support campaign rebuilding and automation.

With Channable’s Feed Management, Skyscanner built keyword-focused campaigns at scale, added pricing and price extensions, and standardized and automated data across markets. The result was faster campaign updates, broader keyword coverage, and strong growth: feed-enabled markets delivered 80% of total YoY traffic growth from Google SEM campaigns and grew paid search sessions 58 percentage points faster than direct traffic in those markets.

Skyscanner

Nick Petrou

Head of Global Marketing, Paid