Case Study: Semetis achieves 130% YoY profit growth and fully automated, scalable search campaigns with Channable

Semetis - Customer Case Study

Semetis helped international lighting retailer dmlights, which manages over 85,000 SKUs across multiple countries and languages, overcome slow, resource‑intensive campaign setups and limited scalability. To address high maintenance, duplicate feeds, and static messaging, Semetis implemented the Channable feed management tool to centralize and streamline product data for advertising.

Using Channable, Semetis consolidated language feeds, enriched and optimized product data with rule-based transformations, activated campaigns across Google (Search, Smart Shopping), Bing and Facebook, and added encrypted per-product profit margins via GTM for profit-driven bidding. They also automated a “Zombie SKU” workflow to boost new or low-exposure items. The result: Profit on Ad Spend (POAS) up 70% YoY, total profit values up 130% YoY, about €5,000 saved annually in tech fees, and dramatically faster country rollouts and campaign automation.

Semetis