Case Study: Mijn Auto Onderdelen achieves scalable Google Ads growth with Channable

Scaling with product feed enrichment Taskforce™ Agency's Google Ads success

Taskforce Agency was challenged to scale both visibility and online purchases for their client, Mijn Auto Onderdelen, a prominent Dutch online car parts retailer. The primary hurdles included managing two competing domains selling identical products and a product feed that lacked the specific details consumers used in their searches, which prevented them from capturing valuable, high-intent traffic. They turned to the vendor Channable for its product feed enrichment and data feed management capabilities.

Using Channable, Taskforce Agency implemented a rule-based system to enrich the product feed, generating over 60 variations for a single item tailored to specific car brands and models. This scaled the number of product listings from 120,000 to 8 million. They built 46 dynamic PPC generators to create 216,000 unique, highly targeted ads. The solution dramatically increased relevance, boosted conversions, and delivered a substantial uplift in sales and average order value for the client.

TaskForce

Guy Schepers

Co-Founder & PPC Strategist