Case Study: l’tur achieves 76% higher conversion rates with Channable

Scaling seasonal travel advertising campaigns with automation

hurra l’tur, a leading brand in last-minute vacations, faced the challenge of manually building and managing highly relevant, seasonal Google Ads campaigns. Their agency, Hurra Communications, partnered with Channable to use its feed management and automation capabilities to overcome the operational burden and lack of scalability.

Using Channable, Hurra Communications fully automated the campaign creation process. The solution dynamically generated ad copy, inserted date parameters into landing page URLs, and managed campaign timing. This allowed hurra l’tur to scale from 19 to 315 ad groups, achieving a 96% increase in impressions and a 76% higher conversion rate on the new automated campaigns.

hurra l’tur