Case Study: Rituals achieves 44% more impressions and 55% more clicks with Channable

Rituals finds Google Ads campaign focus with Channable

Rituals, the Dutch Home & Body cosmetics brand, faced heavy manual work managing product-specific Google Ads across 17 countries—out-of-stock items stayed in ad groups, led to ad rejections, and required constant updates. To address this, Rituals turned to Channable for centralized feed management and Channable’s Text Ads/dynamic fields to streamline and automate its Google Ads setup.

By using Channable’s dynamic fields and feed management, Rituals consolidated campaigns, automated removal of out-of-stock products, and combined feed data with static text across multiple languages, greatly reducing manual effort. With Channable in place (13,500 active ads), Rituals recorded over 2.5 million impressions (+44%), clicks up 55%, CTR +7.6%, average order value +7.65%, and conversion rate +4.7%, while eliminating wasted spend from rejected out-of-stock ads.

Rituals

Maik Nieuwboer

SEA Marketer