Case Study: Randstad reduces cost per candidate with Channable

Randstad optimisation of job vacancy management to reduce cost per candidate

Randstad, a multinational human resources firm, faced the challenge of efficiently managing a high volume of job postings while reducing their cost per candidate. To address this, they partnered with their agency MOCA, which utilized the Channable platform to create a product catalogue from their job advertisements.

The solution involved using Channable's catalogue to power dynamic ad campaigns on Meta and Google. This strategy, implemented by MOCA, yielded significant results in 2023: campaigns using Channable achieved a 10% lower cost per lead on Meta and a 35% lower cost per lead on Google compared to other efforts, dramatically reducing recruitment costs for Randstad.

Randstad