Case Study: OTTO achieves efficient big-data feed management and improved ROI with Channable

OTTO on how to manage your big data feeds with Channable

OTTO, one of the world’s largest web stores with over 180,000 articles across fashion, living and multimedia, faced a major challenge: their large, low-quality import feed could not be edited in-house and required slow support requests to their old feed management tool. After an introductory conversation, OTTO switched to Channable’s feed management solution to gain the flexibility and platform coverage they needed.

Channable rebuilt and optimized OTTO’s feeds, added custom features and enabled advanced rules (for example excluding nearly sold-out or unprofitable items), allowing OTTO to manage feeds directly without an agency. The result was higher-quality, more transparent data feeds, faster changes, greater output, improved ROI and measurable growth — benefits OTTO attributes to using Channable and its ongoing product development.

OTTO

Linda Mels

Team Manager Performance Marketing