Case Study: Norwegian Airlines achieves scalable ad automation and improved ROAS with Channable

Norwegian’s innovative automation based on Channable feeds

Norwegian Airlines faced a huge, highly dynamic master data feed covering 500+ routes and rapidly changing prices, which led to outdated fares, misleading names, and operational friction. Seeking a scalable way to restructure the feed and automate online advertising, Norwegian Airlines adopted Channable for feed management and automation of PPC, display, and social campaigns.

Channable implemented rules-based feed management and automated distribution of inventory to dynamic ads, enabling Norwegian Airlines to streamline production, raise ad relevancy, and improve performance across channels. Using Channable’s feeds for PPC, display and social, Norwegian Airlines reported substantial production cost savings and an impressive improvement in ROAS, with Channable now powering their ongoing marketing automation.

Norwegian Airlines

Ole Henrik Hasle

Global Digital Media Strategist