Case Study: Norwegian Airlines achieves up to 70% higher ROAS and cuts ad spend with Channable

Norwegian’s innovative automation based on Channable feeds

Norwegian Airlines, a major low-cost carrier with 500+ routes, faced a huge, rapidly changing master data feed (331,000+ SKUs) riddled with pricing errors, duplicate routes and mistranslations that hurt PPC and display personalization. To fix this without heavy IT involvement they turned to Channable, using its feed-management capabilities and custom CSVs to gain control and flexibility over their product data.

Channable cleaned and restructured the feed, applied rules to normalize names/prices, generated search‑parity route combinations and dynamic URL stamps for retargeting, and integrated feeds with dynamic creative tools for automated banners. The result: keywords expanded from 18,000 to 200,000 in one market, banner costs fell by 80%, ad spend dropped 10–20% while ROAS improved 40–70% (in some channels spend fell 20% and ROAS rose 70%), and sales doubled quarter-on-quarter.

Norwegian Airlines

Ole Henrik Hasle

Global Digital Media Strategist