Case Study: KORRES achieves optimized Google Shopping feed performance with Channable

Maximizing Google Shopping Feed quality Channable | dreifive

KORRES, the skincare brand, worked with dreifive to improve the quality and management of its Google Shopping feeds for the DACH region. Before the change, feed updates were handled manually in Google Merchant Center, including tasks like editing descriptions, adding missing attributes, extending titles, and excluding inactive or out-of-stock products. The company also needed to manage Swiss Franc pricing through a separate Google Drive sheet, making the process time-consuming and complex.

Using Channable’s API connection to Shopify, dreifive connected KORRES’ product catalog to Channable and automated feed optimization with rules for Google Shopping and Meta dynamic product ads. Channable helped streamline updates, apply regional currency adjustments, and even choose better-performing mood images for Meta ads. The result was less manual work, faster synchronization between Shopify and ad channels, and an estimated savings of 1–2 hours per week in feed maintenance.

KORRES