Case Study: Komplett achieves scalable in-house feed automation and better control of large-scale inventory with Channable

Komplett effectively and easily bringing automation in-house

Komplett, Scandinavia’s largest electronics e‑commerce group, operates multiple B2C and B2B shops in‑house with over 110,000 products. Managing huge, rapidly changing inventories with a small team strained their old, code‑heavy feed system, so Komplett adopted Channable’s feed management and PPC tools to automate feed creation and simplify campaign management.

Channable delivered channel‑specific exports, dynamic groups and rule‑based error detection and Google policy fixes, plus a PPC setup that now runs 16,000 ad groups and 32,000 keywords — configured in about one‑tenth the time of their previous solution. The result for Komplett: more accurate pricing and inventory via 12 daily fetches, fewer policy violations and product errors, improved oversight and control, and significantly reduced manual effort and onboarding time.

Komplett

Christian Haraldsen

Online Performance Specialist