Case Study: Ideal of Sweden achieves scalable, multi-channel eCommerce growth with Channable

Ideal of Sweden, the business comet that delivers mobile accessories using efficient eCommerce systems

Ideal of Sweden is a fast-growing Swedish mobile-accessories brand that expanded from seven employees and SEK 12 million in turnover to 120 employees and SEK 1 billion in sales by 2024. Facing rapid eCommerce-driven growth across 26 websites and 25 localized markets, Ideal needed to scale product feeds and marketing across dozens of channels with different format requirements, manage huge order volumes (up to 100,000/day and peaks to a million), and avoid channel rejections — so they turned to Channable’s feed management tool.

Channable centralized and automated Ideal’s feed and campaign workflows, ensuring correct formats for Google, marketplaces, social ads and stores, returning channel analytics for fast optimization, and powering hundreds of automatic campaigns and ad groups. The Channable solution reduced technical bottlenecks for staff, lowered risk of channel exclusion, supported rapid market localization and constant adjustments, and helped Ideal scale its multi-channel operations across 26 sites and global markets.

Ideal of Sweden

Adam Gudmundsson

Head of E-Commerce