Case Study: TicketSwap decreases unsold tickets by 15% with Channable

How TicketSwap decreased their unsold tickets by 15% – while saving 80% of their time

TicketSwap, the secondary ticketing marketplace operating in over 36 countries, needed a faster way to manage highly targeted performance marketing campaigns as its active events grew past 500,000 per year. Manually creating campaigns around about 100 events each week was time-consuming and made it difficult to balance supply and demand while maintaining strong ROAS.

Using Channable’s PPC tool, TicketSwap automated campaign creation and updates by integrating its Looker-generated feed with its existing ad platforms, including Google Ads. With Channable, TicketSwap cut campaign management time by 80%, reduced unsold tickets by 15%, increased top-event paid media coverage by 60%, and lowered new user acquisition cost by 10%.

TicketSwap