Case Study: The Stone boosts profitability with Channable

How The Stone Minimized Wasted Spend and Boosted Profitability Using Channable

The Stone, a major Dutch fashion brand with 54 stores, was struggling with high online return rates that reached nearly 50%, which severely threatened their profitability. To solve this, the agency Multiply implemented Channable to bridge the gap between The Stone's ERP data and their advertising strategies.

Using Channable's rule system and dynamic ad capabilities, products were segmented based on real-time return and sales data, allowing for optimized, automated advertising campaigns. This solution delivered impressive results for The Stone, including a 58% surge in Return on Advertising Spend and a 16% increase in net profits from Google Ads, showcasing the measurable impact of Channable.

Multiply

Sven van Bergenhenegouwen

Online Marketing Consultant