Case Study: Noirfonce achieves 30% higher ROAS with Channable Insights

How Rocket Digital transformed Noirfonce’s Google Ads with Performance Segmentation

Rocket Digital, a digital marketing agency, helped its client Noirfonce, a prominent sneaker retailer, overcome the challenge of scaling online sales while maintaining profitability across a vast catalog of over 57,000 products. The challenge was to maximize ad efficiency and boost visibility in competitive auctions without overspending. To address this, Rocket Digital leveraged the Insights solution from vendor Channable.

Using Channable's Insights tool, Rocket Digital implemented a performance-based segmentation strategy for Noirfonce's Google Ads. This involved dynamically categorizing products and automatically optimizing ad spend in real-time. The solution delivered a measurable impact, resulting in a 30% increase in ROAS and a 25% reduction in costs for the retailer.

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