Case Study: Protest Sportswear achieves a 17% increase in CTR with Channable

How Protest Sportswear increased CTR by 17%

Protest Sportswear, an international sports and apparel brand from the Netherlands, faced the challenge of efficiently managing a large, seasonally changing product range and automating eCommerce processes while improving ad relevance. To solve this they adopted Channable’s Product Feed Manager and Channable’s PPC tool to streamline feed distribution and better align search ads with customer behavior.

Using a single product feed, Channable enabled dynamic ad generation, platform-specific feed control, rules-based selections, and tailored keywords/ad extensions so Protest could create highly relevant, product-level ads. As a result, Channable helped Protest Sportswear lift click-through rate by 17%, improve user experience by sending visitors directly to product pages, and increase conversion rates while automating and optimizing their advertising workflows.

Protest Sportswear

Michiel van der Poel

Online Advertising Specialist