Case Study: Prodos scales eCommerce performance with Channable

How Prodos used Channable to scale their eCommerce success

The digital marketing agency Prodos utilized the Channable platform to address a client's challenge of scaling their eCommerce product range from 30,000 to over 100,000 items. The hurdles included managing complex and limited product data buried in HTML and creating a smooth process for frequent product updates while maintaining high-quality, performance-based advertising content.

Using Channable, Prodos streamlined data integration, created efficient feed updates, and implemented an extensive set of rules to categorize products and overcome data gaps. The solution enabled performance-based campaign segmentation and the strategic boosting of bestsellers. This strategic approach allowed the client to successfully scale their operations, resulting in a significant increase in Performance Max and shopping campaign performance while staying on target with their return on ad spend (ROAS) goals.

prodos