Case Study: BALR. scales ads and marketplace expansion with Channable

How Online ID scaled BALR. ads and marketplaces with Channable

BALR. worked with Online ID to scale its eCommerce and advertising operations across Europe, but manual management of Google Ads, Meta Ads, and Zalando listings was slowing campaign launches and hurting performance. Using Channable’s automation tools, the team needed a way to streamline feed management, creative production, and marketplace expansion while keeping brand consistency.

With Channable, Online ID automated and optimized BALR.’s Google, Meta, and Zalando channels, including dynamic feed rules, image-based ad creative, and API-driven marketplace integration with Shopify. The results included a 210% increase in impressions, 103% more purchases, 105% revenue growth, a 176% higher conversion rate on Google Ads, a 40% ROAS lift and 37.5% lower cost per purchase on Meta, and expansion of Zalando listings from 2 to 6 countries in just two months.

BALR.