Case Study: Bronx Shoes boosts ROAS by 31% with Channable

How Nextlane boosted Bronx Shoes ROAS by 31% with Channable

Bronx Shoes, a family-owned footwear brand with both retail and online sales, needed better insight into how its products were priced against competitors on Google Shopping. The company wanted to avoid wasting ad spend on items that were unlikely to perform well because their prices were not competitive.

Working with Channable, Nextlane Agency integrated Intelis competitor pricing data into Channable’s feed management and rules engine to automatically exclude non-competitive products and focus bidding on stronger items. This approach delivered a 31% increase in ROAS, cut ad spend waste by 20%, and boosted CTR by 14%, showing how Channable helped improve Google Shopping efficiency for Bronx Shoes.

Bronx Shoes

Ties van Strien

Co-Founder