Case Study: NeoSEM helps Bruna boost ROAS with Channable

How NeoSEM revamped Bruna’s Google Ads campaigns with Channable

NeoSEM worked with Bruna, the Netherlands’ largest bookstore, to manage Google Ads for an inventory of nearly 1 million products. Using Channable’s feed management and PPC tooling, they needed a way to keep ads accurate and relevant while handling constant stock changes, seasonal demand, and limited budget.

With Channable, NeoSEM streamlined product feeds, automated ad creation, and used rules and custom labels to segment products by performance. They reduced the advertised catalog from nearly 1 million items to about 600,000 in-stock products, cut Search campaign listings from 115,000 titles to just over 4,000, and improved ROAS by focusing spend on the most profitable and timely products.

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