Case Study: LA LUMIERE boosts Google Ad visibility and lowers CPC with Channable

How LA LUMIERE boosted Google Ad visibility by combining Shopping Feed optimization and CSS

LA LUMIERE, a premium lighting e-shop, faced challenges with its product feed on Google Shopping. Their Shopify API connector lacked control, preventing the display of key information like sale prices and energy certifications in ads. To optimize their feed and reduce advertising costs, their agency, Le Mage du SEA, recommended implementing the Channable platform for feed management and its Comparative Shopping Service (CSS).

Channable provided a self-service tool for comprehensive feed optimization, including adding missing GTINs and optimizing product titles and descriptions. The solution also involved switching from Google's CSS to Channable's CSS. This change, implemented in a few hours, resulted in an immediate and seamless transition that reduced the average cost-per-click (CPC) across all ads by 11.3%. Channable enabled more effective advertising and significant cost savings.

LA LUMIERE

Axel Falck

Head of SEA