Case Study: Cotswold Outdoor achieves rapid multi-channel scaling and maximised bestseller visibility with Channable

How Cotswold uses Channable to merge, maximize, and rise

Cotswold Outdoor, the UK’s largest outdoor sports retailer and part of the O&CC group, faced fragmented and messy master feeds across its brands that prevented efficient item-level advertising and group-wide synergy. To centralize feed management and enable advanced feed marketing, they adopted Channable’s cloud-based feed management SaaS.

Channable was rolled out across the group within months and helped Cotswold Outdoor scale quickly to new channels (for example, getting a Criteo feed running in 1.5 hours), improve Google Shopping by excluding low-value/low-conversion items and prioritizing bestsellers, and use combine imports to nightly tag the top 50 revenue products. The result was faster channel expansion, more efficient campaigns, and greater visibility for priority SKUs—outcomes Cotswold Outdoor attributes to Channable.

Cotswold Outdoor

Justin Walmsley

Digital Marketing Manager