Case Study: Nelson Schoenen boosts growth and cuts manual work by 98% with Channable

How Channable and Netprofiler boosted Nelson Schoenen's growth by 98%

Nelson Schoenen, a leading shoe retailer in the Netherlands, needed a better way to manage image assets for its Google Ads campaigns as its online presence grew. Working with Channable and Netprofiler, the company faced a manual, time-consuming workflow for creating, uploading, and assigning images across search and Performance Max campaigns, despite having already automated other parts of its advertising.

Using Channable’s feed management platform, including PMAX Assets beta, Channable Insights, and the Dynamic Image Editor, Netprofiler built an automated workflow powered by Google Ads scripts and a CSV feed from Channable. The solution cut setup time for image asset management from 128 hours to just 2 hours, reduced manual labor by 98%, and improved ad relevance by keeping image assets aligned with the most relevant products and seasonal variants.

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